Wednesday, 4 November 2009

Section 12: Analysis of completed sequence

Evaluation:

Q1. In what ways does your media product use, develop or challenge the forms and conventions of real media products?

If you watch our thriller intro, you can recognise some similarities between the intro and other thriller blockbusters. After watching a handfull of thrillers to get an idea of what to interpret into our own, we added two effects which are rather recognisable if you have seen the films yourself.
One of those was the 'ghosting effect' which is also in the hit film 'SE7EN'.

INCOGNITO:



SE7EN:


As you can see, there is a similarity between the two. In 'Sev7en' the character writing his diary is really sinister, confused etc, and I feel the 'ghosting effect' connotes the feel of insanity. We wanted our character to be portrayed in a similar way, so using the same effect made it look equally unstable.

INCOGNITO:

SIN CITY:



Another effect we used was the 'black and white' effect to make this section greyscale, then the 'colour change' tool to keep the colour of the womans finger nails on show. As you can see the similarity between our thriller, 'Incognito' and 'Sin City' as on the image above, it is greyscale with a red love heart bed and the yellow/blonde of the womans hair.

I feel in our thriller, the womans nails should of been a bold colour like red to suggest lust, romance, and sort of evil. I think that would of gone really well in contrast to the red wine in the previous section of the thriller intro, keeping the same theme throughout.

Q2. How does your media product represent particular social groups?


Daniel Redford - Daniel is the guy wearing the suit. We decided to represent Daniel in our film as a wealthy professional buisiness man, as you can see from the suit he is wearing portrays his wealth and professional persona. Although from this shot the audience can't see Daniels face, they register that he is a young successful man with an attractive woman on his arm (his wife aka 'Clare Redford'). This represents him as a somewhat powerful character in which people envy his life and self made success. This is exactly how we wanted to present the unfortunate husband, Daniel Redford.

Clare Redford - On the same screen shot you can see Clare Redford, Daniel Redford's wife. She represents the stereotypical attractive and beautiful rich girls that are usually married to the rich guy (which is usually an older aged man). Also showing that she has a great sense of style and that she takes care of her body that gives her the supermodel body that the media thirst on in the news, film, etc. Her hair and skin look healthy which shows she looks after herself and cares about her appearence.



John Redford - This particular screen shot shows Dr. John Redford wearing a shirt, a pair of dark trousers sporting fairly long hair. John is the brother of Daniel who is also successful in his profession of being a doctor, but lusts for the success of his brother and is willing to do almost anything to grab it. He feels less important than his brother, which stirs up a long term hate that he has bottled up inside waiting to blow.

John is presented as the other brother who doesn't really take much care in his appearence, being less handsome with a more brital figure. His long hair connotes that he doesn't take much pride in himself, and has more important things on his mind, like plotting the death of his brother. Even in formal clothes, John doesn't compare to his brother who is the complete opposite in appearence, personality and wealth. To add to the list of Johns imperfections, you can see that the Doctor wears glasses, this shows his smart yet geeky look.





In this greyscale screen shot, we have portrayed Clare and John as every day citizens in modern day casual clothes. This shows that anybody around you are capable of plotting a cunning yet sinful plan, and don't have to wear black clothes like an underground gangster that you see in movies. This could suggest that they are trying to blend in and not be so obvious to the pedestrians around them, covering up their identity, similar to gangs that wear hoodies on the streets; as you can see Clare Redford is wearing a hoodie herself.

Q3. What kind of media institution might distribute your media product and why?
Talking realistically, I feel that low budget British film distrubuters may be interested as thats how most talent is found nowadays not only in directing but in actors/actresses, editors and writers too. Low budget movies get picked up all the time and turned into amazing high budget films that rake in a pain stakingly high amounts of money. It is the gateway to media success, it's a chance for getting noticed.

A few examples of low budget companies that are willing to fund these types of media based projects are:
- Yorkshire Media Production Agency
- The London Production Fund
- British Film Institute
- Isle of Man Film Commission
- East Midlands Arts Board
- First Take Films

More examples and information regarding each company are found on the following website:
http://www.filmcentre.co.uk/faqs_fund.htm

Q4. Who would be the audience for your media product?

As you can see from the image above, the girls (me and my friend) look relatively young 16+. Our target audience for the film would be 15+ as younger viewers may find certain scenes offensive, disturbing and distressing. I feel that 15 years and over would be a suitable age as its not too scary/twisted, and not boringly babyish.

Q5. How did you attract/address your audience?


Q6. What have you learned about technologies from the process of constructing this product?


1. Video Effects - There were many effects we used in our thriller to produce hidden meanings for each scene. We used the likes of, ghosting, colour change, black and white, blur and dip to white. The dip to white was used when the doctor blinked to create a smooth flow into the greyscale scene to show a sort of flashback. I thought this was really effective and connoted a multitude of ideas. The blur was used in a POV shot to connote the husbands vision and for the viewer to see what the husband see's once the drug kicks in and he blacks out. All in all, I feel that all of these effects we used were successful and were captivating to the eye.

2. Video Transitions - 'Dip to White' to make the close of the doctors eye to make a feel of him having a flashback. 'Dip to Black' to fade into the black title background to make the at begining of sequence to the first titles.

3. Audio Transitions - 'Constant Gain' was used to make the music gain power and then kick into the music so it didn't just appear out of nowhere. 'Constant Power' was used because the music was to short for the thriller so we had to take a copy of a section of the 'dark' music and then add it to where it originally finished to extend it and used the constant power to make it sound continuious.

4. New Item - 'Black Video' was used at the beginning of the intro just before the establishing shot. It was also used for credits inbetween scenes with white text ontop for it to stand out. There was also a little glow on the text to make it look more efficient and less boring.

5. Source (Effect Controls) - This is where we could see the source of our filming to see how it was evolving. It was easier to capture the scenes more accuratley and to adjust the effects added to the video.

6. Captured Shots - After filming, we captured our shots off the tape roughly. We could get them more accurate of the editing software. We dragged the shot into the source box to capture them more crisply to get them on point. We also used this when using music and black video.

7. Razor Tool - The razor tool was used to cut up sections of scenes to insert a certain effect, move it to another part of the recording, or to make each section flow together smoothly either with or without an effect used.

8. Capture Tools (in/out) - We used these tools to capture parts of our recording that we wanted without the hassle of doing it manually. We captured them in and out, making sure they were accurate reducing the risk of continuity errors.

9. Program - The program was basically the media player were we could view our video to see how we were progressing.

10. Video (1,2,3) - This is where we put our clips together. We used all three layers to help with the ghosting effect. We also changed the speed setting on one of the clips in the sequence to make the ghosting look more sinister.

11. Audio (1,2,3) - We put our diegetic and non-diegetic sound here and we cut some parts of the diegtic sound out because the sound would of been un-leveled and wouldn't sound right.

Capture



Q7. Looking back at your preliminary task, what do you feel you have learned in the progression from it to the full product?

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